Monthly Archives

February 2019

Feb 26
1

Hashtags are the Key to Discovery on Instagram

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Using the right Instagram hashtags can increase engagement with your posts and lead to more quality followers. So how do you find out which hashtags will work for your posts? Which hashtags will put your posts in front of the right audiences? To maximise their effectiveness, it’s important to pick hashtags that are not only relevant to your brand, but that are currently being used by your intended audience. 1. Find out what hashtags your audience is using. Throwing random hashtags at the end of your Instagram posts isn’t going to grow your audience. Instead, find out what hashtags your…

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Feb 26
0

How Instagram Hashtags Work

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We’ve learned that hashtags can help you reach new audiences on Instagram by connecting your posts to targeted communities, but which hashtags should you actually be using to boost your following? #Tagging #every #single #possible #word is easy, but it won’t help you find engaged followers. Understanding the different types of hashtags and their corresponding audiences can help you develop a more effective Instagram hashtag strategy. A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can…

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Feb 19
0

What is an Instagram Hashtag Strategy?

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In order to be successful with hashtags, it’s important to be strategic about your hashtag usage. The “most popular” Instagram hashtags are just simple words like #love, #happy, and #dog. And while using these popular hashtags may get you a few more likes, it’s not going to do much for your growth in the long-run. Instead of using the most popular Instagram hashtags, it’s better to use Instagram hashtags that have an engaged community behind them, and are specific to your audience. An Instagram hashtag strategy is essentially any strategy that involves tracking and organising hashtags that are relevant to…

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Feb 19
1

Instagram Hashtag Strategy

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The hashtag, once a commonplace symbol on your phone, is now an integral part of Instagram and the way we discover content online. Not only do hashtags help Instagram users organise and categorise content, they’re also one of the driving forces behind some of today’s best marketing campaigns. WHAT IS AN INSTAGRAM HASHTAG? An Instagram hashtag is a word or phrase (comprised of letters, numbers and/or emojis) preceded by a pound sign (#), and used to categorise and find content around a particular topic or trend. When you search for a hashtag on Instagram, you’ll be able to browse all…

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Feb 08
0

User Experience

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“Thinking about user experience when  you’re putting your site together means you can help visitors find which product is right for them” Your website is your chance to show off exactly what your brand is all about and connect with your customers on your home turf. Here’s where you want your customers to go for information, helpful content, and to buy your products. Your conversion rate is the number of visitors to your site that end up converting into leads through a form submission. Thinking about your user experience when you’re putting your site together means you can help visitors…

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Feb 07
0

Set Your Strategy

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Strategy, in spite of being a word favoured by the shiny suits of the world, really just means thinking about why you’re doing something before you do it. So starting with your digital marketing strategy is as simple as deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

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