Mary-Anne Brasacchio

Here’s the truth. It doesn’t matter how good your product or service is, if it looks bad then no one will be interested in it. So the first step for any brand is to capture attention. Ecommerce images do just that. Professional product photography conveys to your audience that you take your brand seriously. It builds trust with people quickly. In fact, people will be able to process whether they like a brand’s image in less than one second – which is the time it takes for the brain to process images. As you can see, visual elements can make…

We all know we need to be on social media…we’re ALL told this…. but why? With so much time and effort put into social media channels day in and day out, it can be very difficult for some businesses to see a direct return on investment (ROI). As passionate as I am about social media and my involvement in creating marketing campaigns that generate RESULTS, the reality is, posting images of your beautiful before and after shots on social media does not provide you with direct information of how you’ve acquired a new client (unless a new client informs you directly they’ve…