How to manage your Instagram photo grid: some simple secrets

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From Instagram layout to Instagram grid During our navigation on Instagram, it’s often possible to see some Instagram profiles so harmonious that they involve us emotionally and attract our attention. These Instagram profiles with their harmonious photo grid try to communicate but above all to tell stories and emotions, to keep new users on their profile and engaged in their content. In general, it’s true that content is the king but for Instagram is even truer. So remember that your visual content on Instagram is what users see first and we all know how it’s important the first impression. In this context,…

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Benefits of Professional Photography for Products and Services

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Here’s the truth. It doesn’t matter how good your product or service is, if it looks bad then no one will be interested in it. So the first step for any brand is to capture attention. Ecommerce images do just that. Professional product photography conveys to your audience that you take your brand seriously. It builds trust with people quickly. In fact, people will be able to process whether they like a brand’s image in less than one second – which is the time it takes for the brain to process images. As you can see, visual elements can make…

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Social Media and Return On Investment

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We all know we need to be on social media…we’re ALL told this…. but why? With so much time and effort put into social media channels day in and day out, it can be very difficult for some businesses to see a direct return on investment (ROI). As passionate as I am about social media and my involvement in creating marketing campaigns that generate RESULTS, the reality is, posting images of your beautiful before and after shots on social media does not provide you with direct information of how you’ve acquired a new client (unless a new client informs you directly they’ve…

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9 Ways to Promote a New Product or Service

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How to Promote a New Product or Service When it comes to promoting a new product or service for your business, it can seem like there are endless options. It can be difficult to figure out where to get started and which methods of promotion will give you the best results. The truth is that there are many ways to promote your business, and what works may depend on your business.  Here are 9 ways to promote a new service or product for your business. 1. Offer Customers an Exclusive Preview Your loyal customers are a key part of how to…

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Hashtags are the Key to Discovery on Instagram

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Using the right Instagram hashtags can increase engagement with your posts and lead to more quality followers. So how do you find out which hashtags will work for your posts? Which hashtags will put your posts in front of the right audiences? To maximise their effectiveness, it’s important to pick hashtags that are not only relevant to your brand, but that are currently being used by your intended audience. 1. Find out what hashtags your audience is using. Throwing random hashtags at the end of your Instagram posts isn’t going to grow your audience. Instead, find out what hashtags your…

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How Instagram Hashtags Work

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We’ve learned that hashtags can help you reach new audiences on Instagram by connecting your posts to targeted communities, but which hashtags should you actually be using to boost your following? #Tagging #every #single #possible #word is easy, but it won’t help you find engaged followers. Understanding the different types of hashtags and their corresponding audiences can help you develop a more effective Instagram hashtag strategy. A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can…

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What is an Instagram Hashtag Strategy?

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In order to be successful with hashtags, it’s important to be strategic about your hashtag usage. The “most popular” Instagram hashtags are just simple words like #love, #happy, and #dog. And while using these popular hashtags may get you a few more likes, it’s not going to do much for your growth in the long-run. Instead of using the most popular Instagram hashtags, it’s better to use Instagram hashtags that have an engaged community behind them, and are specific to your audience. An Instagram hashtag strategy is essentially any strategy that involves tracking and organising hashtags that are relevant to…

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Instagram Hashtag Strategy

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The hashtag, once a commonplace symbol on your phone, is now an integral part of Instagram and the way we discover content online. Not only do hashtags help Instagram users organise and categorise content, they’re also one of the driving forces behind some of today’s best marketing campaigns. WHAT IS AN INSTAGRAM HASHTAG? An Instagram hashtag is a word or phrase (comprised of letters, numbers and/or emojis) preceded by a pound sign (#), and used to categorise and find content around a particular topic or trend. When you search for a hashtag on Instagram, you’ll be able to browse all…

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User Experience

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“Thinking about user experience when  you’re putting your site together means you can help visitors find which product is right for them” Your website is your chance to show off exactly what your brand is all about and connect with your customers on your home turf. Here’s where you want your customers to go for information, helpful content, and to buy your products. Your conversion rate is the number of visitors to your site that end up converting into leads through a form submission. Thinking about your user experience when you’re putting your site together means you can help visitors…

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Set Your Strategy

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Strategy, in spite of being a word favoured by the shiny suits of the world, really just means thinking about why you’re doing something before you do it. So starting with your digital marketing strategy is as simple as deciding what you want to do, how you’re going to do it, what you expect to happen, and when and how you’ll measure your success.

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