The hashtag, once a commonplace symbol on your phone, is now an integral part of Instagram and the way we discover content online. Not only do hashtags help Instagram users organise and categorise content, they’re also one of the driving forces behind some of today’s best marketing campaigns.
WHAT IS AN INSTAGRAM HASHTAG?
An Instagram hashtag is a word or phrase (comprised of letters, numbers and/or emojis) preceded by a pound sign (#), and used to categorise and find content around a particular topic or trend. When you search for a hashtag on Instagram, you’ll be able to browse all the posts that have been tagged with it. And when you attach one to your own photo or video, it will become discoverable by anyone searching for that hashtag.
WHY YOU SHOULD USE INSTAGRAM HASHTAGS?
Instagram hashtags are one of the most useful tools in a social media marketer’s tool belt. Using the right hashtag (or combination of hashtags) can help you expose your brand to large and targeted audiences. In fact, your chances of attracting new followers, getting more likes, and increasing engagement are vastly increased by the use of hashtags. But there are other opportunities to be had by using Instagram hashtags, such as the ability to watch and learn from your competition. By looking at what leaders in your field are doing, you can acquire powerful and insightful data into what content performs the best.
*Stay tuned tomorrow for more information about what is an Instagram hashtag strategy?