Benefits of Professional Photography for Products and Services

Here’s the truth.

It doesn’t matter how good your product or service is, if it looks bad then no one will be interested in it. So the first step for any brand is to capture attention. Ecommerce images do just that. Professional product photography conveys to your audience that you take your brand seriously. It builds trust with people quickly. In fact, people will be able to process whether they like a brand’s image in less than one second – which is the time it takes for the brain to process images.

As you can see, visual elements can make or break the sale of your products or services. Businesses who take the time to develop professional product photography will instantly be a step above any competitor who does not.

Standard product photography focuses on taking images that capture the essence of the product, labelling, and packaging. Our standard product photography can be applied to nearly any situation. Some popular use cases are on websites, billboards, in-store print, magazine ads and ecommerce stores.

Here’s a fact.

It takes the brain longer to process text-based or verbal information. Meanwhile the time it takes to process non-verbal, visual images is 0.25 seconds. When you consider everything that the brain processes every second from body language, facial cues, sounds, etc… it’s understandable why our brains prioritise imagery over text. So in an instant consumers will decide whether they would even care to engage with your work.

Does your product or service photography tell people that you are reputable with high standards?

After conducting numerous advertising campaigns for our clients we have been able to conclude best practices for product photography. It’s clear that images that are bright, high quality and vibrant (high energy) perform the best. Especially when compared to images that are dark, mediocre quality, and low energy.

Product or service photography assists in evoking specific emotions that will help you to convert your audience. If you are in need of product or service images, then consider hiring our commercial photographer and all round top chick Janis House Photography.

Selling a Lifestyle? Considering Lifestyle Photography?

Lifestyle photos are HUGE right now.

And it’s only getting bigger. A big advantage with lifestyle photography is that it helps capture use cases. People can start to envision their lifestyle with your product being included. This makes selling them much easier. Remember, that photos can be absorbed instantly by your audience. Today, people don’t have the attention span to read up on all the benefits and features of your products, so lifestyle product photography makes the job easier.

Our lifestyle product photography focuses on taking images that are in-use and paired with similar, non-competing products. We understand the proper procedure, lighting, background materials, field, and camera angles it takes to create powerful lifestyle images. Some popular use cases for lifestyle photos are social media posts, blogs, articles, in-store placement and ads. Keep in mind, there are an infinite amount of cases for lifestyle product.


  1. Commercial Photographer – our photographer is skilled in executing commercial photoshoots. We have worked with many businesses who have similar needs for high-quality product photos. Our photographer is experienced with various types of lighting, background, lighting and more. We are confident in her ability to meet your vision.
  2. Industry Experience – We are a champion for small businesses. We currently help many clients with their digital marketing presence. We have worked in nearly every industry from health, fashion, hospitality, beauty, pets, and more. Quite often our clients turn to us for all their product photography needs.
  3. Product to Ads (Full Service) – The point of photography is to make sure your products and/or services make a great first impression. But what happens after the first impression is made? There is still a level of marketing that needs to take place to convince your audience to buy. You can add on other services to help you along the way such as social media or pay per click advertising to generate leads/sales.

To know more drop me an email at or call me on 0412 025 108


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