Social Media Strategy

No time to be social?

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

How we create a social media strategy – we choose social media marketing goals that align to business objectives

Set S.M.A.R.T. goals – the first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment.

Each of your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

What else goes into a Social Media Strategy?

We learn everything we can about your audience
We get to know your competition
Do a social media audit
Set up accounts and improve profiles
Find inspiration
Create a social media content calendar
Evaluate and adjust your strategy

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