A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.
The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
How we create a social media strategy – we choose social media marketing goals that align to business objectives
Set S.M.A.R.T. goals – the first step to creating a winning strategy is to establish your objectives and goals. Without goals, you have no way to measure success and return on investment.
Each of your goals should be:
- Specific
- Measurable
- Attainable
- Relevant
- Time-bound
