In order to be successful with hashtags, it’s important to be strategic about your hashtag usage. The “most popular” Instagram hashtags are just simple words like #love, #happy, and #dog. And while using these popular hashtags may get you a few more likes, it’s not going to do much for your growth in the long-run. Instead of using the most popular Instagram hashtags, it’s better to use Instagram hashtags that have an engaged community behind them, and are specific to your audience. An Instagram hashtag strategy is essentially any strategy that involves tracking and organising hashtags that are relevant to…
The hashtag, once a commonplace symbol on your phone, is now an integral part of Instagram and the way we discover content online. Not only do hashtags help Instagram users organise and categorise content, they’re also one of the driving forces behind some of today’s best marketing campaigns. WHAT IS AN INSTAGRAM HASHTAG? An Instagram hashtag is a word or phrase (comprised of letters, numbers and/or emojis) preceded by a pound sign (#), and used to categorise and find content around a particular topic or trend. When you search for a hashtag on Instagram, you’ll be able to browse all…