Using the right Instagram hashtags can increase engagement with your posts and lead to more quality followers. So how do you find out which hashtags will work for your posts? Which hashtags will put your posts in front of the right audiences? To maximise their effectiveness, it’s important to pick hashtags that are not only relevant to your brand, but that are currently being used by your intended audience. 1. Find out what hashtags your audience is using. Throwing random hashtags at the end of your Instagram posts isn’t going to grow your audience. Instead, find out what hashtags your…
We’ve learned that hashtags can help you reach new audiences on Instagram by connecting your posts to targeted communities, but which hashtags should you actually be using to boost your following? #Tagging #every #single #possible #word is easy, but it won’t help you find engaged followers. Understanding the different types of hashtags and their corresponding audiences can help you develop a more effective Instagram hashtag strategy. A branded hashtag is a hashtag that’s unique to your business. It can be as simple as your company name, tagline, or the name of one of your products or campaigns. Or it can…
In order to be successful with hashtags, it’s important to be strategic about your hashtag usage. The “most popular” Instagram hashtags are just simple words like #love, #happy, and #dog. And while using these popular hashtags may get you a few more likes, it’s not going to do much for your growth in the long-run. Instead of using the most popular Instagram hashtags, it’s better to use Instagram hashtags that have an engaged community behind them, and are specific to your audience. An Instagram hashtag strategy is essentially any strategy that involves tracking and organising hashtags that are relevant to…
The hashtag, once a commonplace symbol on your phone, is now an integral part of Instagram and the way we discover content online. Not only do hashtags help Instagram users organise and categorise content, they’re also one of the driving forces behind some of today’s best marketing campaigns. WHAT IS AN INSTAGRAM HASHTAG? An Instagram hashtag is a word or phrase (comprised of letters, numbers and/or emojis) preceded by a pound sign (#), and used to categorise and find content around a particular topic or trend. When you search for a hashtag on Instagram, you’ll be able to browse all…