The hashtag, once a commonplace symbol on your phone, is now an integral part of Instagram and the way we discover content online. Not only do hashtags help Instagram users organise and categorise content, they’re also one of the driving forces behind some of today’s best marketing campaigns. WHAT IS AN INSTAGRAM HASHTAG? An Instagram hashtag is a word or phrase (comprised of letters, numbers and/or emojis) preceded by a pound sign (#), and used to categorise and find content around a particular topic or trend. When you search for a hashtag on Instagram, you’ll be able to browse all…