“Thinking about user experience when you’re putting your site together means you can help visitors find which product is right for them”
Your website is your chance to show off exactly what your brand is all about and connect with your customers on your home turf. Here’s where you want your customers to go for information, helpful content, and to buy your products.
Your conversion rate is the number of visitors to your site that end up converting into leads through a form submission.
Thinking about your user experience when you’re putting your site together means you can help visitors find which product is right for them, decide yours is the brand they want to buy from, or help them keep in touch – for example, by signing up for a newsletter.
So check your site’s analytics and note how people are behaving on your site – where they click, which pages they spend the most time on.