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By Mary-Anne BrasacchioOctober 16, 2021

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5 KILLER tips to planning an awesome eCommerce Chr

5 KILLER tips to planning an awesome eCommerce Christmas campaign🎄

It’s coming up to that time of year where all eCommerce businesses are planning their Christmas campaigns.

Many small business owners find it difficult to plan a successful Christmas promotion (or any promotion for that matter!).

Whether this is your busiest time of year, or you need to engineer a boost in sales to prevent a big drop in income, if you want to have a successful Christmas sales season it’s essential to plan in advance.

1. What’s the big idea?
Don’t just decide at the last minute to sell off whatever excess stock you have lying around – plan in advance to make sure the stock you have makes sense in the context of the campaign idea.

So first of all, think about what your campaign ‘idea’ is.

Are you doing one offer for the promotion period, such as a ‘buy 1 get 1 free’ or a special Christmas-themed product.

Or are you doing a series of different offers in an ‘Advent Calendar’ or ’12 Days of Christmas’ style?

I’ve done both successfully in the past.

2. Promotion period
Secondly, decide on what are your promotion dates? What date will you open the Christmas promotion? What is your last possible postage date?

3. What’s the offer?
Think about how your customers buy your products – do they buy to use for themselves (even at Christmas time), or do they buy for gifts? Or both?

Know your customers’ purchase behaviour.

4. Make it festive!
I know a lot of small businesses are afraid to spend money on professional photography.

But trust me when I tell you, the fastest way to gain traction with your eCommerce Christmas campaign is to have a gorgeous ‘hero image’ beautifully photographed.

This works both online and in-person.

5. Promote it effectively
Once you have the dates, the big idea, the offer and the images, then you can promote your Christmas special.

I always encourage business owners to send emails more frequently during the festive season.

Use Facebook ads to promote to new potential customers as well as to retarget your existing customers.

To do this, upload your email list to Facebook to create a custom audience so that you can retarget your existing customers.

Don’t Walk Away! How would it make you feel? Al

Don’t Walk Away! How would it make you feel?

Allocate some time in your week to reply to comments, queries and offer genuine compliments which go a long way.

Swipe left to know more.

Comment below - do you allocate time in your week to do this?

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Reels or Stories? 🙆🏻‍♀️ Swipe left! Wh

Agree? Leave a comment below 👇 . #beseendig

Agree?

Leave a comment below 👇

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#beseendigital #melbournebusinesswoman #girlbossmelbourne #melbournesocialmedia #supportingsmallbusinessesmelbourne #eastivanhoevillage #balwynnorth #rosanna #sorrentovillage #contentmarketingmelbourne

Top 5 Content Ideas✨ ✨ Tell Your Story Intr

Whilst on the topic of Reels…. 4 ways you can in

Whilst on the topic of Reels….
4 ways you can increase your Instagram Reel views!⁠⠀
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Have you jumped on the IG reels train yet?⁠ If not I suggest you give it a go!⁠⠀

If you want more visibility and an increase in reach then pick up the camera phone and start recording a 15 second video!⁠⠀
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Here are a few helpful tips to get your reels more views!⁠
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🔸Always post to your feed and share in your stories.⁠⠀
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🔸Have a catchy headline and always add a caption.⁠⠀
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🔸Don't forget to be aware of your lighting and camera angles.⁠⠀
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🔸Tag other accounts and use up to 30 hashtags to increase your reach.⁠⠀
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Hands up if your first reel bombed or was a hit?!⁠⠀
(mine sucked!) 😂 comment below!⁠⠀

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#melbournebusinesswoman #contentmarketingmelbourne #eastivanhoevillage #sorrentovictoria #rosanna #balwynnorth #smallbusinessaustralia #supportsmallbusiness #sorrentovillage #rediscoverlocal

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