In order to be successful with hashtags, it’s important to be strategic about your hashtag usage. The “most popular” Instagram hashtags are just simple words like #love, #happy, and #dog. And while using these popular hashtags may get you a few more likes, it’s not going to do much for your growth in the long-run. Instead of using the most popular Instagram hashtags, it’s better to use Instagram hashtags that have an engaged community behind them, and are specific to your audience.
An Instagram hashtag strategy is essentially any strategy that involves tracking and organising hashtags that are relevant to your brand, and then using them to expand your content reach, amplify your brand, target specific audiences, and get your content discovered.
Tomorrow – How Instagram Hashtags Work